Friday, August 21, 2009

TAKE ONLINE BRANDS OFFLINE

Last week in New York City, eBay converted a brick and mortar space on 57th St. into a virtual gallery. The space showcased the broad range of stylish products available on the site. Press and trade only, but a constant stream of people were excited to see the brand in real space and wanted to enter. Many online brands could flourish when reimagined as real, 3D environments.
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