Monday, July 13, 2009
PROFIT WHILE HELPING
The first report of United Nations Development Program’s Growing Inclusive Markets Initiative and the first such one with such depth and local knowledge, Creating Value for All showcases 50 studies by researchers predominantly from developing countries. These case studies demonstrate the successful pursuit of both revenues and social impact by local and international small- and medium-sized companies, as well as multinational corporations. Best study we've seen on the exciting subject of micro-finance and opportunity to "do well and do good".
The Fortune at the Bottom of the Pyramid by C.K. Prahalad of the University of Michigan is the primary text on the subject.