People and businesses attempt to set and break records for many reasons – for many it’s simply a chance to prove themselves as the best in the world at something. For other, such as charities, it’s a brilliant way to raise awareness – and funds – for a particular cause. For businesses, it’s an unbeatable way to brand your business, its products and services, as the absolute best in the world – with the world itself as your audience.
The Guiness Book of World Records is a truly respected and well-known brand worldwide. Owning a world record is a serious differentiator for yourself. Once you have secured a world record in "something", you can then use that internationally known credential to anoit yourself an "expert".